BlueBaden Blog

Why Start Blogging? Search results are driven by keywords and website traffic. If you want your school to show up at the top of search results...

There are an estimated 61 million people with disabilities in the United States. While website accessibility is a federal regulation under The...

Your admissions web page plays a critical role in your school’s ability to connect with education consultants, prospective students and families. The...

Are you wondering why your school isn’t receiving the same number of website visitors or online inquiries as your competitors? It’s time to take a...

Every few years we see a shift in social media. Whether a new platform arises or the leading platforms add new features, the way we use social media...

All independent schools understand the importance of messaging and campaign themes that will resonate with their donors. Just because your school’s...

Welcome back from a relaxing winter break! January is a busy month getting back into the office routine. Creating an effective marketing strategy for...

From the very first search, through inquiry and application, your school’s brand message plays a vital role in the enrollment funnel. As families...

Is it too early to start marketing your summer programs? Search trends say no. Year after year, Google sees a massive spike in searches around summer...

If you work in your school’s marketing and communications department, you’ve likely heard the phrase “Content is King.” This phrase doesn’t mean more...